Metro Newspapers
"The big news this month is that Sony Music Entertainment became the first major label to renew its music licensing deal with YouTube, a sign that industry dinosaurs may finally start to swim rather than sink in today’s world. Sony, the second largest music company in the world, seems fully aware of the value of viewership; in December of last year alone, YouTube had 100 million users. Online music videos in particular have emerged as a burgeoning revenue stream, with record labels either earning about half a cent for each view or a share of associated ad revenue..."
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