David Sason

How-to guide: Superior product development in process manufacturing

Infor

"Product development is fundamentally more difficult in process industries. In many instances, decisions are based on molecular-level evaluations well before any customer has a chance to incorporate a new material into their products. For too many firms in this sector, years of internal research and testing lead to product launches that meet with lukewarm success—and negligible profits.

Equally damaging are the great ideas that aren’t pursued, leaving incalculable profits unrealized. Process manufacturing executives are rethinking how they develop and launch new products, to minimize risks and maximize profits..."

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