Eccolo Media
'For the second year running, the top challenges for B2B marketing professionals are producing compelling content, creating enough of it, and finding the budget for it.3,4 That makes Content Curation more crucial than ever: with companies scrambling to offer valuable, comprehensive material in a credible, objective way, a smart curation strategy can help any organization maintain a steady stream of fresh, engaging content.
This constant flow of worthwhile material is more important than ever, according to Gartner research director Brian Blau. “The new generation of consumers is restless and short on attention span,” he says. “A lot of creativity is needed to make a meaningful impact...”'
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