Blog article - Using Intent data for manufacturing GTM strategy

Bombora

"The manufacturing industry grapples with numerous obstacles, from supply chain disruptions to long sales cycles. Despite these, successful manufacturers are adapting to this evolving landscape by embracing data-centric methodologies into their account-based marketing (ABM), account-based experience (ABX), and programmatic advertising strategies. The key player in this transformation is Intent data, reshaping marketing and sales tactics..."

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